Event Production mastermind Shad and the formation of TruStage

Photo headshot of Steve Yelland, Event production manager and instrumental in the running of TruStage

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TruCru’s growth continues after uniting with well-known event supplier Steve “Shad” Yelland. This partnership brings a wealth of benefits and opportunities for our valued clients in event production.

Steve was previously the owner and director of South West based SPS Productions, a well-known name in the modular staging, festival structures, and pit barrier industry. With over 25 years of experience in the industry, Steve has built a solid reputation and client list. His expertise spans various roles required for successful events, including technical/site production, stage management, audio, lighting, staging, and structures.

View of FOH and audio and lighting control with the main stage in the background
The view from FOH of the main stage with Wildwood Kin performing

Throughout his career, Steve has worked with renowned artists and events of all sizes for example: The Eden Sessions, Boardmasters, Glastonbury Festival, BBC Music Live, Live 8 Africa Calling, Tune in the Dunes, The Great Estate, End of The Road, Beach Breaks Live, Continental Drifts, Kneehigh, Wildworks, Vision Nine and countless other clients, events and artists over the years.


He has worked as a Production Manager, FOH/Mon Audio Engineer, Creative and immersive AV Designer, Project Manager, and Stage Manager, among other roles. Furthermore his extensive experience and diverse skill set make him a valuable asset to any event production team.

Steve’s decision to join forces with TruCru under the new trading style “TruStage” has proven to be a successful move. Since we started working together in 2021, the company has experienced substantial growth, thanks in large part to Steve’s contributions. His knowledge, experience, and network have played a crucial role in expanding the company’s reach and capabilities. Enabling us to continue to support our collective previous clients.

TruCru offers comprehensive 360 event production packages that cover sound, lighting, video, rigging, staging, structures and FOS/Mojo barriers. Coupled with the support of a skilled crew and projects team, TruCru can cater to events of all sizes. Providing quality technical production services which you can rely on.


Steve’s expertise and live event experience has significantly enhanced TruCru’s offerings, positioning us as one of the go-to suppliers in the event production industry in the Southwest.

Contact us today to learn more about our 360 production packages…

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TruStage is a trading style of TruCru, we are staging and structures specialists based in the South West covering the UK. With one of the largest stocks of staging in the region we are the perfect partner to set the stage for your event.